Stratir

Web Application

B2C

Services

Brand Strategy, Interactive Design, User Research.

Client

Stratir

Team

Vance

Overview

To make the homepage experience more relevant and engaging, I implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.

Tools

Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further. Based on user's request, the homepge showcases tools that the Stratir team is currently working on to deliver to diverse audiences, which keeps page visitors up to date and encouraging them to further explore the website.

About

The about page showcases the dynamic visuals and gothic like styling which is visually appealing to site visitors as it blends well with the overall typography and gets the message across in a subtle way with a beautiful design.

Contact

Contact page and submission form is well designed and has natural spam resistent feature built in by having inquiries first press the submit button as to allow relevant contact form submissions.

Results

New Homepage boosts engagement & loyalty

By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels truly unique.

64%

Engagement Increase

Implementing the gothic and smooth brand design makes users intrigued about the overall mission of Stratir and keeps them engaged on the site.

64%

Engagement Increase

Implementing the gothic and smooth brand design makes users intrigued about the overall mission of Stratir and keeps them engaged on the site.

64%

Engagement Increase

Implementing the gothic and smooth brand design makes users intrigued about the overall mission of Stratir and keeps them engaged on the site.

54%

Lower contact spam

Submission form dramatically lowers the amount of spam and phishing emails that appear in emails.

54%

Lower contact spam

Submission form dramatically lowers the amount of spam and phishing emails that appear in emails.

54%

Lower contact spam

Submission form dramatically lowers the amount of spam and phishing emails that appear in emails.

10X

Content Consumption

on average compared to users who only interacted with the previous website design, making it a valuable tool, and an asset to a company in its early stages.

10X

Content Consumption

on average compared to users who only interacted with the previous website design, making it a valuable tool, and an asset to a company in its early stages.

10X

Content Consumption

on average compared to users who only interacted with the previous website design, making it a valuable tool, and an asset to a company in its early stages.

1.5K

New academy users

Users are intrigued by the intelligence academy that is being built and end up joining the discord, eager for the platform that is being built.

1.5K

New academy users

Users are intrigued by the intelligence academy that is being built and end up joining the discord, eager for the platform that is being built.

1.5K

New academy users

Users are intrigued by the intelligence academy that is being built and end up joining the discord, eager for the platform that is being built.

// redesign // New homepage

Conclusion

Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.

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