The Smart Group
Branding
B2C
Entrtainment
Services
Creative Direction, Illustration, Visual Design.
Client
The Smart Group
Team
Vance
To make the homepage experience more relevant and engaging, I implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Animated core values
By having the core values of The Smart Group brought to life via animations and personalized design, it gives users a sense of what The Smart Group is about, their ethics and how they go about achieving their end goals, a look into the brand itself.
Services
The services feature highlights to visitors and potential customers through a visually appealing design what The Smart Group offers, the color choice reflects warmth and mixed with the typography giving customers a font that is easy on the eyes, allowing information to be effectively communicated.
Live & Learn
A personalized blog which connects the front end and and back end administration panel. Admin can login to the website create, edit and delete customized blog posting so that customers and potential visitors get a deeper look into the mindset of the founder and how The Smart Group encourages personal growth, well being, etc.
New Homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
By giving brands a personalized website for customers, potential customers and visitors to learn more about their brand I have learned the importance of having your voice heard on the internet. Everyday life is increasingly becoming more digital and not having a website or mobile application to gain exposure is a major setback.